About Us back


The Michigan Society for Healthcare Planning and Marketing (MSHPM) is a membership group for professionals and students who work or are interested in healthcare planning, marketing, communication or public relations.   MSHPM is the local affiliate of the American Hospital Association's Society for Healthcare Strategy and Market Development (SHSMD).  

MSHPM has existed as a member society since 1983 and was founded by 5 members working in the field.  The Mission of the Society is to provide high quality educational opportunities and professional development opportunities for healthcare planning and marketing professionals and serve as a resource for other healthcare professionals throughout the state of Michigan.   MSHPM is committed to add value to its members by providing resources, experiences and connections to improve your professional and networking goals.  

As a member you will enjoy the following benefits:

Education for increased ability and credibility:  MSHPM hosts two conferences per year - Fall and Spring.   Each conference showcases two national speakers presenting on the topics suggested by members.  Afternoon breakout sessions round out the afternoon with members presenting on current topics.   Lastly, MSHPM offers free webinars to supplement your learning/professional development.. 

Resources to add value to your professional development:   Through our website, MSHPM members have access to all educational presentations, marketing and business plan templates, job board, membership directory and up-to-date healthcare news feeds.  In addition, MSHPM members will also have access to several member only benefits of belonging to SHSMD, including a knowledge community that houses their library of educational material, monthly webinar presentations and Special Interest Group listservs. 

Networking opportunities to gain industry knowledge:   One of the most highly sought after value of MSHPM is our ability to connect members with other healthcare planners and marketers throughout the state.  Our conferences offer a face-to-face networking opportunity with other members as well as our sponsors.  Members also have several other forums to interact including a listserv, blogging, and MSHPM's LinkedIn and Twitter groups.  Finally, members can call or email other MSHPM members by using the online membership directory.  This is especially useful to our student members as they can connect with professionals at provider institutions to assist with mentoring and networking goals.